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1.
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MARKETING RESEARCH IN THE DEVELOPING COUNTRIES
by Kracmar, John Z. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 322.Publisher: N. Y. Praeger Pub. 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K855] (1).
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2.
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PRACTICE OF MARKETING RESEARCH
by Davis, Anthony. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 251.Publisher: London Heinemann 1973Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 D286p] (1).
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3.
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INSIGHTS INTO CONSUMER BEHAVIOR
by Arndt, Johan. Material type: Book Description: ix,223.Publisher: Boston Allyn And Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ar61i] (1).
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4.
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INDUSTRIAL MARKETING
by Dodge, H. Robert. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 467.Publisher: New York Mcgraw-Hill 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D664i] (1).
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5.
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Quantitative methods in marketing
: a selected annotated bibliography
by Sheparovych, Zenon B. [ed.] Alexis, Marcus [ed.] Simon, Lonard S. [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 86p.Publisher: Chicago American Marketing Association 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.65880182 Sh47q] (1).
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6.
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HOW TO LAUNCH A NEW PRODUCT
by Leduc, Robert | Wardle, John. Material type: Book Description: xii,130.Publisher: London Crosby Lockwood c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L499cE] (1).
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7.
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CONSUMER BEHAVIOR
by . Material type: Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 En32c] (1).
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8.
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MARKETS, PRICES, AND INTERREGIONAL TRADE
by Bressler, Raymond George | King, Richard A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 426.Publisher: New York Wiley 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.0973 B755] (1).
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9.
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MARKET THEORY AND THE PRICE SYSTEM
by Kirzner, Israel M. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 324.Publisher: New Delhi Affiliated East-West Press 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 K639m] (1).
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10.
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ECONOMIC EXPANSION AND MARKETING MOTIVATION
by Ranganadha, Sripati. Material type: Book; Literary form: Description: 147.Publisher: Delhi National Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.9 R162e] (1).
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11.
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SOCIAL ISSUES IN MARKETING
by Preston, Lee E. Material type: Book Description: 313.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381 P926s] (1).
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12.
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THE ECONOMICS OF THE DISTRIBUTIVE TRADES
by Mcanally, Patrick. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 170.Publisher: London Allen & Unwin 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 382.6 M118] (1).
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13.
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Money, the market and the state
: economic essays in honor of James Muir WallerMaterial type: Book Description: 225p.Publisher: Athens University of Georgia Press 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 330 M746] (1).
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14.
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RISK, RETURN AND EQUILIBRIUM
by Stone, Bernell Kenneth. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 150.Publisher: Cambridge, Mass. M. I. T. Press 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.15 St71] (1).
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15.
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MANAGEMENT SCIENCE IN MARKETING
by Montgomery, David B | Urban, Glen L. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 376.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M766m] (1).
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16.
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INTRODUCTION TO MARKETING
by Lipson, Harry A | Darling, John R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 848.Publisher: New York Wiley 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L669] (1).
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17.
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BASIC MARKETING
by Mccarthy, Edward John. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 755.Publisher: Homewood, Ill. R. D. Irwin 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M127b3] (1).
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18.
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READINGS IN BUSINESS LOGISTICS
by . Material type: Book Description: ix,174.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M134r] (1).
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19.
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MARKETING DECISION
by O'Dell, William F. Material type: Book Description: 320.Publisher: New York American Management Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Od2m] (1).
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20.
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Marketing management
by Phelps, Dudley Maynard | Westing, John Howard. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv,925p.Publisher: Homewood, Ill. Irwin 1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P51m] (1).
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