CONSUMER BEHAVIOR
By: .
Material type:
BookSeries: Ama Reprint Series. Publisher: Homewood, Ill. R. D. Irwin c1968Description: ix,233.Subject(s): Motivation Research (Marketing) -- Addresses, Essays, Lectures | Consumers -- U. S. -- Addresses, Essays, LecturesDDC classification: 658.83 | En32c
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 En32c (Browse shelf) | Available | A1920 |
Total holds: 0
Includes Bibliographical References
Articles Selected From American Marketing Association Publications
There are no comments for this item.