MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS
By: Palda, Kristian S.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 P173m (Browse shelf) | Book Request | Available | 54014 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
659.1 L994o OFF MADISON AVENUE | 659.1 M393i INTELLIGENT BUYER'S GUIDE TO SELLERS | 659.1 Ox2m MANAGEMENT OF THE ADVERTISING FUNCTION | 659.1 P173m MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS | 659.1 P277c CASES IN ADVERTISING AND PROMOTION MANAGEMENT | 659.1 P412S2 STRATEGIC ADVERTISING MANAGEMENT | 659.1 Sa49h HOW BUSINESS IS BAMBOOZLED BY THE AD-BOYS |
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