| 000 -LEADER |
|---|
| fixed length control field |
00413pam a2200145a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
P173m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palda, Kristian S. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs, N. J. |
| Name of publisher, distributor, etc. |
Prentice-Hall |
| Date of publication, distribution, etc. |
1964 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
101 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Ford Foundation Doctoral Dissertation Series, 1963 |
| Volume/sequential designation |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
54014 C |
