659.1 / P173m
Palda, Kristian S.
MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS / .- Englewood Cliffs, N. J.: Prentice-Hall, 1964 .- 101 . .- ( The Ford Foundation Doctoral Dissertation Series, 1963
Subject Headings:
Advertising;
Copy Details:
Acc. No.: 54014, Full Call No.: 659.1 P173m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Palda, Kristian S.
MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS / .- Englewood Cliffs, N. J.: Prentice-Hall, 1964 .- 101 . .- ( The Ford Foundation Doctoral Dissertation Series, 1963
Subject Headings:
Advertising;
Copy Details:
Acc. No.: 54014, Full Call No.: 659.1 P173m, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------