MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS
By: Palda, Kristian S.
Material type: BookSeries: The Ford Foundation Doctoral Dissertation Series, 1963. Publisher: Englewood Cliffs, N. J. Prentice-Hall 1964Description: 101.Subject(s): AdvertisingDDC classification: 659.1 | P173mItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 P173m (Browse shelf) | Book Request | Available | 54014 |
Total holds: 0
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