Concurrent marketing : integrating product, sales, and service
By: Cespedes, Frank V.
Material type:
BookPublisher: Boston Harvard Business School Press 1995Description: xxvii, 307p.ISBN: 9780875844442.Subject(s): MarketingDDC classification: 658.8 | C337c
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 C337c (Browse shelf) | Book Request | Available | A168124 |
Total holds: 0
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| 658.8 B964F THE BUSINESS MARKETING COURSE | 658.8 C239 INTERNATIONAL MARKETING | 658.8 C266 CASE STUDIES IN INTERNATIONAL MARKETING | 658.8 C337c Concurrent marketing | 658.8 C389K KNOWLEDGE-BASED MARKETING | 658.8 C389K KNOWLEDGE-BASED MARKETING | 658.8 C392f THEORY OF MARKETING IN UNDER DEVELOPED COUNTRIES |
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