658.8 / C337c
Cespedes, Frank V.
Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes .- Boston: Harvard Business School Press, 1995 .- xxvii, 307p .
ISBN: 9780875844442
Subject Headings:
Marketing;
Copy Details:
Acc. No.: A168124, Full Call No.: 658.8 C337c, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Cespedes, Frank V.
Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes .- Boston: Harvard Business School Press, 1995 .- xxvii, 307p .
ISBN: 9780875844442
Subject Headings:
Marketing;
Copy Details:
Acc. No.: A168124, Full Call No.: 658.8 C337c, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------