| 000 -LEADER |
|---|
| fixed length control field |
00500pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1995 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780875844442 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
C337c |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cespedes, Frank V. |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Concurrent marketing |
| Remainder of title |
integrating product, sales, and service |
| Statement of responsibility, etc. |
Frank V. Cespedes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Harvard Business School Press |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 307p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 997 ## - |
|---|
| -- |
A168124 C |
