Services marketing : people, technology, strategy
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type:
BookPublisher: Delhi Pearson Education 2006Edition: 5th.Description: xvi,594p.ISBN: 8177584502; 9788177584509.Subject(s): MarketingDDC classification: 658.8 | L944s5
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 L944s5 (Browse shelf) | Available | A157787 | |||
Faculty Publications
|
PK Kelkar Library, IIT Kanpur | Faculty Publication (Display) | 658.8 L944s5 (Browse shelf) | Cop.2 | Reference | A157788 |
Total holds: 0
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