| 000 -LEADER |
|---|
| fixed length control field |
00621pam a2200229a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210923150326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8177584502 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788177584509 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
L944s5 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Lovelock, Christopher |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Services marketing |
| Remainder of title |
people, technology, strategy |
| Statement of responsibility, etc |
Christopher lovelock, Jochen Wirtz [and] Jayanta Chatterjee |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Delhi |
| Name of publisher |
Pearson Education |
| Year of publication |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi,594p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
