CASES IN STRATEGIC MARKETING
By: Swayne, Linda E.
Contributor(s): Ginter, Peter M.
Material type:
BookPublisher: Englewood Cliffs Prentice-Hall c1993Edition: 2nd.Description: xxvii,819.ISBN: 0131192310.Subject(s): Marketing -- Decision Making -- Case Studies | Marketing -- Management -- Case StudiesDDC classification: 658.802 | C268s2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.802 C268s2 (Browse shelf) | Available | A116244 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.80095 C268 CASES IN MARKETING MANAGEMENT AND STRATEGY | 658.802 B431 ASHIMA ATTIRES (A) | 658.802 B431A ASHIMA ATTIRES (B) | 658.802 C268s2 CASES IN STRATEGIC MARKETING | 658.802 C866S SIX SIGMA FOR MARKETING PROCESSES | 658.802 F413m4 Marketing strategy | 658.802 H554m Marketing strategy |
Includes Bibliographical References
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