CASES IN STRATEGIC MARKETING
By: Swayne, Linda E.
Contributor(s): Ginter, Peter M.
Material type:
BookPublisher: Englewood Cliffs Prentice-Hall c1993Edition: 2nd.Description: xxvii,819.ISBN: 0131192310.Subject(s): Marketing -- Decision Making -- Case Studies | Marketing -- Management -- Case StudiesDDC classification: 658.802 | C268s2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.802 C268s2 (Browse shelf) | Available | A116244 |
Total holds: 0
Includes Bibliographical References
There are no comments for this item.