658.802 / C268s2
Swayne, Linda E.
CASES IN STRATEGIC MARKETING / .- 2nd .- Englewood Cliffs: Prentice-Hall, c1993 .- xxvii,819 .
Includes Bibliographical References
ISBN: 0131192310
Subject Headings:
Marketing -- Decision Making -- Case Studies;
Marketing -- Management -- Case Studies;
Author Added Entry:
Ginter, Peter M.;
Copy Details:
Acc. No.: A116244, Full Call No.: 658.802 C268s2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Swayne, Linda E.
CASES IN STRATEGIC MARKETING / .- 2nd .- Englewood Cliffs: Prentice-Hall, c1993 .- xxvii,819 .
Includes Bibliographical References
ISBN: 0131192310
Subject Headings:
Marketing -- Decision Making -- Case Studies;
Marketing -- Management -- Case Studies;
Author Added Entry:
Ginter, Peter M.;
Copy Details:
Acc. No.: A116244, Full Call No.: 658.802 C268s2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------