000 -LEADER |
fixed length control field |
00601pam a2200205a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc1993 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131192310 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
C268s2 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Swayne, Linda E. |
245 1# - TITLE STATEMENT |
Title |
CASES IN STRATEGIC MARKETING |
250 ## - EDITION STATEMENT |
Edition statement |
2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs |
Name of publisher, distributor, etc. |
Prentice-Hall |
Date of publication, distribution, etc. |
c1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii,819 |
500 ## - GENERAL NOTE |
General note |
Includes Bibliographical References |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing -- Decision Making -- Case Studies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing -- Management -- Case Studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ginter, Peter M. |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A116244 C |