PERSPECTIVES IN CONSUMER BEHAVIOR
By: Kassarjian, Harold H.
Contributor(s): Robertson, Thomas S.
Material type:
BookPublisher: Glenview, Ill. Scott, Foresman c1968Description: 568.Subject(s): Consumers -- Addresses, Essays, Lectures | Motivation Research (Marketing) -- Addresses, Essays, LecturesDDC classification: 658.83 | K154p
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 K154p (Browse shelf) | Book Request | Available | A6815 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.83 G914u UNDERSTANDING CONSUMER BEHAVIOR | 658.83 H127cb CONSUMER BEHAVIOR | 658.83 H24m MARKETING RESEARCH | 658.83 K154p PERSPECTIVES IN CONSUMER BEHAVIOR | 658.83 K287m MARKETING INTELLIGENCE | 658.83 K855 MARKETING RESEARCH IN THE DEVELOPING COUNTRIES | 658.83 L511i INDUSTRIAL MARKETING RESEARCH TECHNIQUES & PRACTICES |
Bibliography : P. 527-558
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