| 000 -LEADER |
|---|
| fixed length control field |
00637pam a2200205a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160914170734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1968 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
K154p |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kassarjian, Harold H. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
PERSPECTIVES IN CONSUMER BEHAVIOR |
| Statement of responsibility, etc. |
Harold H. Kassarjian |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Glenview, Ill. |
| Name of publisher, distributor, etc. |
Scott, Foresman |
| Date of publication, distribution, etc. |
c1968 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
568 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bibliography : P. 527-558 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers -- Addresses, Essays, Lectures |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivation Research (Marketing) -- Addresses, Essays, Lectures |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robertson, Thomas S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
