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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
EXPLORATIONS IN CONSUMER BEHAVIOR

by Sommers, Montrose S | Kernan, Jerome B.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii,277.Publisher: Austin Bureau Of Business Research, University Of Texas 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ex74] (1).

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2.
INSIGHTS INTO CONSUMER BEHAVIOR

by Arndt, Johan.

Material type: book Book Description: ix,223.Publisher: Boston Allyn And Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ar61i] (1).

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3.
PERSPECTIVES IN CONSUMER BEHAVIOR

by Kassarjian, Harold H | Robertson, Thomas S.

Material type: book Book Description: 568.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K154p] (1).

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4.
RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR

by Cox, Donald F.

Material type: book Book Description: xiii,667.Publisher: Boston Division Of Research, Graduate School Of Business Administration, Harvard University c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 R494] (1).

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5.
CONSUMER BEHAVIOR AND THE BEHAVIORAL SCIENCES

by Britt, Steuart Henderson.

Material type: book Book Description: 592.Publisher: N. Y. Wiley 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B777c] (1).

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6.
UNDERSTANDING CONSUMER BEHAVIOR

by Grossck, Martin M.

Material type: book Book Description: 325.Publisher: Boston Christopher Pub. 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 G914u] (1).

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