658.83 / K154p
Kassarjian, Harold H.
PERSPECTIVES IN CONSUMER BEHAVIOR / Harold H. Kassarjian .- Glenview, Ill.: Scott, Foresman, c1968 .- 568.
Bibliography : P. 527-558
Subject Headings:
Consumers -- Addresses, Essays, Lectures;
Motivation Research (Marketing) -- Addresses, Essays, Lectures;
Author Added Entry:
Robertson, Thomas S.;
Copy Details:
Acc. No.: A6815, Full Call No.: 658.83 K154p, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Kassarjian, Harold H.
PERSPECTIVES IN CONSUMER BEHAVIOR / Harold H. Kassarjian .- Glenview, Ill.: Scott, Foresman, c1968 .- 568.
Bibliography : P. 527-558
Subject Headings:
Consumers -- Addresses, Essays, Lectures;
Motivation Research (Marketing) -- Addresses, Essays, Lectures;
Author Added Entry:
Robertson, Thomas S.;
Copy Details:
Acc. No.: A6815, Full Call No.: 658.83 K154p, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------