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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
HOW TO PLAN AND CONTROL PROFITABLE SALES INCENTIVES PROGRAMS

by Miller, Harold.

Material type: book Book Description: 307loose.Publisher: Chicago Dartnell c1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.85 M614h] (1).

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2.
CASES IN ADVERTISING AND PROMOTION MANAGEMENT

by Patti, Charles H | Murphy, John H.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii,256.Publisher: New York Wiley 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P277c] (1).

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3.
PROMOTING SALES

by Dibbs, Owen | Percira, Patricia.

Material type: book Book; Format: print ; Literary form: not fiction Description: ix,248.Publisher: Geneva International Labour Office 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 D544p] (1).

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4.
ADVERTISING AND SALES PROMOTION STRATEGY

by Tellis,Gerard J.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii,483.Publisher: Addison-Wesley, Reading,Mass. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 T239A] (1).

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5.
CREATIVE EXECUTION IN ADVERTISING

by Mohan,Manendra.

Material type: book Book Description: 8.Publisher: Indian Institute Of Management, Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312CE] (1).

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6.
CREATIVE JUDEMENT IN ADVERTISING

by Mohan,Manendra.

Material type: book Book; Literary form: Description: 8.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312C] (1).

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7.
HINDUSTAN PHARMACEUTICAL LTD.

by Mehta,S C | Parasuram,A.

Material type: book Book; Format: print ; Literary form: not fiction Description: 21.Publisher: Indian Institute Of Management, Ahmedabad 1972Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M474H] (1).

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8.
NIRODH PROMOTION STRATEGY

by Manendra Mohan.

Material type: book Book; Literary form: Description: 16.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M312N] (1).

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9.
CLEARASIL

by .

Material type: book Book; Format: print ; Literary form: not fiction Description: 6.Publisher: Indian Institute Of Management, Ahmedabad 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 C581] (1).

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10.
LIJJAT

by Murthy,K. R.S.

Material type: book Book Description: 18.Publisher: Indian Institute Of Management,Ahmedabad c1970Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M96L] (1).

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11.
POND'S SHAMPOOS

by Manendra Mohan.

Material type: book Book Description: 33.Publisher: Indian Institute Of Management, Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M312P] (1).

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12.
COPY WRITING

by Manendra Mohan.

Material type: book Book; Format: print ; Literary form: not fiction Description: 12.Publisher: Indian Institute Of Management, Ahmedabad 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8101 M312C] (1).

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13.
ADVERTISING PROMOTION

by Shimp,Terence A.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxi,650.Publisher: Thomson Learning, Inc., Australia 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 SH62A6] (1).

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14.
ESSENTIALS OF PHARMACEUTICAL SALES MANAGEMENT

by Mehrotra,Vivek | Maniketh,Mithila.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,218.Publisher: Foundation Books, New Delhi 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M474E] (1).

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15.
STRATEGIC ADVERTISING MANAGEMENT

by Percy,Larry | Elliott,Richard.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,335.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P412S2] (1).

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16.
Creative judgement in advertisisng

by Manendra Mohan.

Material type: book Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312c] (1).

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17.
Marketing theory : a student text

by | Baker, Michael J., Ed.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xvii, 428p.Publisher: London Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8001 M341t2] (1).

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18.
PROMOTION

by Tillman, Rollie | Kirkpatrick, Charles Atkinson.

Material type: book Book Description: xii,477.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 T466p] (1).

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19.
SALES PROMOTION

by Spillard, Peter.

Material type: book Book Description: 274.Publisher: London Business Pub. 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 Sp45s] (1).

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