ADVERTISING AND SALES PROMOTION STRATEGY
By: Tellis,Gerard J.
Material type:
BookPublisher: Addison-Wesley, Reading,Mass. 1998Description: xvii,483.ISBN: 0321014111.Subject(s): Advertising | Sales Promotion | Marketing -- ManagementDDC classification: 658.82 | T239A
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.82 T239A (Browse shelf) | Available | A137872 |
Total holds: 0
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