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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
Introduction to economic theory : microeconomics

by Asimakopulos, A. (Athanasios), 1930-1990.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 450p.Publisher: Delhi Oxford University Press 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 As42i] (1).

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2.
HANDBOOK OF CONSUMER BEHAVIOUR

by Robertson, Thomas S | Kassarjian, Harold H.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,614.Publisher: Englewood Cliffs Prentice-Hall 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H191] (1).

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3.
SELLING TO A SEGMENTED MARKET

by Swenson, Chester A.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix,177.Publisher: New York Quorum 1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 Sw42s] (1).

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4.
Microeconomics for management students

by Dholakia, Ravindra H | Oza, Ajay N.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 420p.Publisher: Delhi Oxford Univ. Pr., 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 D537M] (1).

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5.
SOCIOLOGY OF CONSUMPTION

by Corrigan,Peter.

Material type: book Book; Format: print ; Literary form: not fiction Description: 197.Publisher: Sage Publications, London 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 306.3 C318S] (1).

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6.
CONSUMER BEHAVIOUR IN ASIA

by Schutte,Hellmut | Ciarlante,Deanna.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,275.Publisher: Macmillan Press, Houndmills 1998Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH86C] (1).

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7.
CONSUMER RESEARCH

by Holbrook,Morris B.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,418.Publisher: Sage Publications, Thousand Oaks 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 H695C] (1).

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8.
GENDER ISSUES AND CONSUMER BEHAVIOUR

by Janeen Arnold Costa | Costa,Janeen Arnold.

Material type: book Book Description: vii,235.Publisher: Sage Publications, Thousand Oaks c1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8348 G285] (1).

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9.
UNMANAGEABLE CONSUMER

by Gabriel,Yiannis | Lang,Tim.

Material type: book Book Description: 213.Publisher: Sage Publications, London c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.3 G114U] (1).

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10.
ADVERTISING AND THE MIND OF THE CONSUMER

by Sutherland,Max,Sylvester,Alice K.

Edition: 2ndMaterial type: book Book Description: xiii,326.Publisher: Kogan Page, London c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1019 SU84A2] (1).

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11.
CONSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING

by Kardes,Frank R.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,457.Publisher: Prentice Hall, New Jersey 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 K145C2] (1).

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12.
CONSUMER BEHAVIOUR ANALYSIS

by Foxall,Gordon R.

Material type: book Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).

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13.
CONSUMER BEHAVIOUR ANALYSIS

by Foxall,Gordon R.

Material type: book Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).

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14.
CONSUMER BEHAVIOUR ANALYSIS

by Foxall,Gordon R.

Material type: book Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).

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15.
RURAL MARKETING

by Velayudhan,Sanal Kumar.

Material type: book Book; Format: print ; Literary form: not fiction Description: 196.Publisher: Response Books, New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8700954091734 V541R] (1).

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16.
SERVICESCAPES

by John F. Sherry,No | Sherry,John F.

Material type: book Book; Format: print ; Literary form: not fiction Description: 632.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE69] (1).

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17.
Principles of micro economics

by Fuller, Neil.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: not fiction Description: iv, 204p.Publisher: New Delhi Oversear Press 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 F958p] (1).

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