CONSUMER BEHAVIOUR ANALYSIS
By: Foxall,Gordon R.
Material type:
BookPublisher: Routledge, London c2002Description: xxii,384.ISBN: 0415196434.Subject(s): Consumer Behaviour | Consumers -- Attitudes | Motivation Research (Marketing)DDC classification: 658.8342 | C766
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 C766 (Browse shelf) | Available | A136665 |
Total holds: 0
Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective.
Includes Bibliographical References And Index.
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