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1.
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HOW TO PLAN AND CONTROL PROFITABLE SALES INCENTIVES PROGRAMS
by Miller, Harold. Material type: Book Description: 307loose.Publisher: Chicago Dartnell c1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.85 M614h] (1).
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2.
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CASES IN ADVERTISING AND PROMOTION MANAGEMENT
by Patti, Charles H | Murphy, John H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,256.Publisher: New York Wiley 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P277c] (1).
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3.
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PROMOTING SALES
by Dibbs, Owen | Percira, Patricia. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix,248.Publisher: Geneva International Labour Office 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 D544p] (1).
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4.
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ADVERTISING AND SALES PROMOTION STRATEGY
by Tellis,Gerard J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,483.Publisher: Addison-Wesley, Reading,Mass. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 T239A] (1).
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5.
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CREATIVE EXECUTION IN ADVERTISING
by Mohan,Manendra. Material type: Book Description: 8.Publisher: Indian Institute Of Management, Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312CE] (1).
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6.
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CREATIVE JUDEMENT IN ADVERTISING
by Mohan,Manendra. Material type: Book; Literary form: Description: 8.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312C] (1).
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7.
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HINDUSTAN PHARMACEUTICAL LTD.
by Mehta,S C | Parasuram,A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 21.Publisher: Indian Institute Of Management, Ahmedabad 1972Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M474H] (1).
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8.
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NIRODH PROMOTION STRATEGY
by Manendra Mohan. Material type: Book; Literary form: Description: 16.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M312N] (1).
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9.
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CLEARASIL
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: 6.Publisher: Indian Institute Of Management, Ahmedabad 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 C581] (1).
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10.
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LIJJAT
by Murthy,K. R.S. Material type: Book Description: 18.Publisher: Indian Institute Of Management,Ahmedabad c1970Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M96L] (1).
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11.
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POND'S SHAMPOOS
by Manendra Mohan. Material type: Book Description: 33.Publisher: Indian Institute Of Management, Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M312P] (1).
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12.
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COPY WRITING
by Manendra Mohan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 12.Publisher: Indian Institute Of Management, Ahmedabad 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8101 M312C] (1).
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13.
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ADVERTISING PROMOTION
by Shimp,Terence A. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,650.Publisher: Thomson Learning, Inc., Australia 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 SH62A6] (1).
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14.
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ESSENTIALS OF PHARMACEUTICAL SALES MANAGEMENT
by Mehrotra,Vivek | Maniketh,Mithila. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,218.Publisher: Foundation Books, New Delhi 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M474E] (1).
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15.
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STRATEGIC ADVERTISING MANAGEMENT
by Percy,Larry | Elliott,Richard. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,335.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P412S2] (1).
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16.
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Creative judgement in advertisisng
by Manendra Mohan. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312c] (1).
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17.
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Marketing theory
: a student text
by | Baker, Michael J., Ed. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvii, 428p.Publisher: London Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8001 M341t2] (1).
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18.
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PROMOTION
by Tillman, Rollie | Kirkpatrick, Charles Atkinson. Material type: Book Description: xii,477.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 T466p] (1).
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19.
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SALES PROMOTION
by Spillard, Peter. Material type: Book Description: 274.Publisher: London Business Pub. 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 Sp45s] (1).
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