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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
CONSUMER BEHAVIOR

by .

Material type: book Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 En32c] (1).

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2.
PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES

by Massy, William F | Frank, Ronald Edward.

Material type: book Book Description: 174.Publisher: Philadelphia University Of Pennsylvania Press c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M389p] (1).

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3.
PERSPECTIVES IN CONSUMER BEHAVIOR

by Kassarjian, Harold H | Robertson, Thomas S.

Material type: book Book Description: 568.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K154p] (1).

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4.
CONSUMER BEHAVIOR AND MARKETING MANAGEMENT

by Myers, James H | Reynolds, William H.

Material type: book Book Description: x,336.Publisher: Boston Houghton Mifflin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M992c] (1).

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5.
CONSUMER BEHAVIOUR ANALYSIS

by Foxall,Gordon R.

Material type: book Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).

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6.
CONSUMER BEHAVIOUR ANALYSIS

by Foxall,Gordon R.

Material type: book Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).

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7.
CONSUMER BEHAVIOUR ANALYSIS

by Foxall,Gordon R.

Material type: book Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).

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8.
Motivation research

by Assumptha.

Material type: book Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 As79m] (1).

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9.
Motivation research : its practice and uses for advertising, marketing and other business purposes

by Henry, Harry.

Material type: book Book Description: 240p.Publisher: London Crosby Lockwood 1958Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H396m] (1).

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10.
Consumer Behavior [12th ed.] [Perpetual access till 2027]

by Schiffman, Leon G | Wisenblit, Joe | Ramesh Kumar, S.

Edition: 12th ed. Publisher: Pearson Education 2018Online access: Click here to access online | Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 Sch32c12] (1).

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