Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. Quantitative methods in marketing : a selected annotated bibliography

by Sheparovych, Zenon B. [ed.] Alexis, Marcus [ed.] Simon, Lonard S. [ed.].

Material type: book Book; Format: print ; Literary form: not fiction Description: 86p.Publisher: Chicago American Marketing Association 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.65880182 Sh47q] (1).

2. NEW PRODUCT DEVELOPMENT

by Eastlack, J. O.

Material type: book Book Description: xii,148.Publisher: Chicago American Marketing Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.57 Ea77n] (1).

3. DIRECTORY FOR GRADUATE EDUCATION IN MARKETING

by Schutte, Thomas F.

Material type: book Book Description: 171.Publisher: Chicago American Marketing Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800711 Sch88d] (1).

4. SHORT-TERM FORECASTING

by Mclaughlin, Robert L | Boyle, James J.

Material type: book Book; Format: print ; Literary form: not fiction Description: 107.Publisher: Chicago American Marketing Association 1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.818028 M222s] (1).

5. OPERATION FORECASTING, no.12

by Abramson, A. G.

Material type: book Book Description: viii,129p.Publisher: American Marketing Association c1967Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ab83o] (1).

6. Marketing scales handbook : a compilation of multi-item measures [v.3]

by Bruner, Gordon C | Hensel, Paul J.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).

7. Marketing scales handbook : a compilation of multi item measures [v.2]

by Bruner, Gordon C | Hensel, Paul J.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.2] (1).

8. Marketing scales handbook : a compilation of multi item measures [v.3]

by Bruner, Gordon C | James, Karen E | Hensel, Paul J.

Material type: book Book; Format: print ; Literary form: not fiction Description: 1651p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).

9. Psychology in media strategy

by Bauer, Raymond Augustine | Bogart, Leo.

Material type: book Book; Format: print ; Literary form: not fiction Description: 104p.Publisher: Chicago American Marketing Association 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1019 B633p] (1).

10. JOURNAL OF MARKETING

Material type: serial Continuing resource; Format: print Publisher: CHICAGO USA AMERICAN MARKETING ASSOCIATION 1934Online access: Click here to access online Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: ] (51).

11. JOURNAL OF MARKETING RESEARCH

Material type: serial Continuing resource; Format: print Publisher: CHICAGO, IL USA AMERICAN MARKETING ASSOCIATION 1964Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (5). Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: ] (22).

12. American Marketing Journal : [e-journal]

Material type: serial Continuing resource; Format: print Publisher: American Marketing Association Online access: Archive 1934 - 1936 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

13. Journal of International Marketing : [e-journal]

Material type: serial Continuing resource; Format: print Publisher: American Marketing Association Online access: Archive 1993 - 2009 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

14. Journal of Marketing & Public Policy : [e-journal]

Material type: serial Continuing resource; Format: print Publisher: American Marketing Association Online access: Archive 1982 - 1982 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

15. Journal of Marketing Research : [e-journal]

Material type: serial Continuing resource; Format: print Publisher: American Marketing Association Online access: Archive 1964 - 2009 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

16. Journal of Public Policy & Marketing : [e-journal]

Material type: serial Continuing resource; Format: print Publisher: American Marketing Association Online access: Archive 1983 - 2009 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

17. National Marketing Review : [e-journal]

Material type: serial Continuing resource; Format: print Publisher: American Marketing Association Online access: Archive 1935 - 1936 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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