|
1.
|
Quantitative methods in marketing
: a selected annotated bibliography
by Sheparovych, Zenon B. [ed.] Alexis, Marcus [ed.] Simon, Lonard S. [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 86p.Publisher: Chicago American Marketing Association 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.65880182 Sh47q] (1).
|
|
2.
|
NEW PRODUCT DEVELOPMENT
by Eastlack, J. O. Material type: Book Description: xii,148.Publisher: Chicago American Marketing Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.57 Ea77n] (1).
|
|
3.
|
DIRECTORY FOR GRADUATE EDUCATION IN MARKETING
by Schutte, Thomas F. Material type: Book Description: 171.Publisher: Chicago American Marketing Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800711 Sch88d] (1).
|
|
4.
|
SHORT-TERM FORECASTING
by Mclaughlin, Robert L | Boyle, James J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 107.Publisher: Chicago American Marketing Association 1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.818028 M222s] (1).
|
|
5.
|
OPERATION FORECASTING, no.12
by Abramson, A. G. Material type: Book Description: viii,129p.Publisher: American Marketing Association c1967Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ab83o] (1).
|
|
6.
|
Marketing scales handbook
: a compilation of multi-item measures [v.3]
by Bruner, Gordon C | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).
|
|
7.
|
Marketing scales handbook
: a compilation of multi item measures [v.2]
by Bruner, Gordon C | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.2] (1).
|
|
8.
|
Marketing scales handbook
: a compilation of multi item measures [v.3]
by Bruner, Gordon C | James, Karen E | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 1651p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).
|
|
9.
|
Psychology in media strategy
by Bauer, Raymond Augustine | Bogart, Leo. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 104p.Publisher: Chicago American Marketing Association 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1019 B633p] (1).
|
|
10.
|
JOURNAL OF MARKETING Material type: Continuing resource; Format:
print
Publisher: CHICAGO USA AMERICAN MARKETING ASSOCIATION 1934Online access: Click here to access online Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: ] (51).
|
|
11.
|
JOURNAL OF MARKETING RESEARCH Material type: Continuing resource; Format:
print
Publisher: CHICAGO, IL USA AMERICAN MARKETING ASSOCIATION 1964Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (5). Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: ] (22).
|
|
12.
|
American Marketing Journal
: [e-journal]Material type: Continuing resource; Format:
print
Publisher: American Marketing Association Online access: Archive 1934 - 1936 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
|
|
13.
|
Journal of International Marketing
: [e-journal]Material type: Continuing resource; Format:
print
Publisher: American Marketing Association Online access: Archive 1993 - 2009 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
|
|
14.
|
Journal of Marketing & Public Policy
: [e-journal]Material type: Continuing resource; Format:
print
Publisher: American Marketing Association Online access: Archive 1982 - 1982 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
|
|
15.
|
Journal of Marketing Research
: [e-journal]Material type: Continuing resource; Format:
print
Publisher: American Marketing Association Online access: Archive 1964 - 2009 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
|
|
16.
|
Journal of Public Policy & Marketing
: [e-journal]Material type: Continuing resource; Format:
print
Publisher: American Marketing Association Online access: Archive 1983 - 2009 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
|
|
17.
|
National Marketing Review
: [e-journal]Material type: Continuing resource; Format:
print
Publisher: American Marketing Association Online access: Archive 1935 - 1936 Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
|