Marketing scales handbook : a compilation of multi item measures [v.2]
By: Bruner, Gordon C.
Contributor(s): Hensel, Paul J.
Material type:
BookPublisher: Chicago American Marketing Association 1992Description: xiv, 1315p.ISBN: 0877572615.Subject(s): Marketing research - Statistical methods -- Handbooks, Manuals, etc | Scaling (Social Sciences) -- Handbooks, Manuals, etcDDC classification: 658.83 | B835 v.2
| Item type | Current location | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Reference
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PK Kelkar Library, IIT Kanpur | Reference | 658.83 B835 v.2 (Browse shelf) | v.2 | Reference | A154513 |
Total holds: 0
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