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121.
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QUANTITATIVE TECHNIQUES IN MARKETING ANALYSIS
by Frank, Ronald Edward | Massy, William F. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 556.Publisher: Homewood, Ill. Irwin 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 F851q] (1).
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122.
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MARKETING AND THE COMPUTER
by Alderson, Wroe | Shapiro, Stanley J. Material type: Book Description: 443.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.018 AL23m] (1).
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123.
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HOW TO AVOID MISTAKES WHEN INTRODUCING NEW PRODUCTS
by Smith, Dilman M. K. Material type: Book Description: 131.Publisher: N. Y. Vantage Press 1964Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Sm54h] (1).
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124.
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THE APPLICATION OF SOCIAL CLASS IN MARKET SEGMENTATION
by Carman, James M. Material type: Book Description: 70.Publisher: Berkeley Institute Of Business And Economic Research 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 301.44 C211a] (1).
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125.
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THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Material type: Book Description: 406.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1965Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t] (1).
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126.
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PROMOTIONAL DECISION MAKING
by Robinson, Patrick J | Luck, David Johnston. Material type: Book Description: 254.Publisher: N. Y. Mcgraw-Hill 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R565p] (1).
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127.
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MARKETING RESEARCH
by Holmes, Parker M. Edition: 2ndMaterial type: Book Description: x,662.Publisher: Cincinnati South-Western Pub. c1966Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 H737m2] (1).
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128.
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RESEARCH FOR MARKETING DECISIONS
by Green, Paul E | Tull, Donald S. Material type: Book Description: 532.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83018 G825r] (1).
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129.
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MARKETING RESEARCH
by Barksdale, Hiram C | Weilbacher, William M. Material type: Book Description: 696.Publisher: N. Y. Ronald Press 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8308 B247m] (1).
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130.
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MANAGERIAL INTRODUCTION TO MARKETING
by Staudt, Thomas A | Taylo, Donald A. Material type: Book Description: 560.Publisher: Englewood Cliffs, N. J. Prentice-Hall 196-Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 St29ma] (1).
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131.
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EXPERIMENTATION IN MARKETING
by Banks, Seymour. Material type: Book Description: 275.Publisher: N. Y. Mcgraw-Hill 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8018 B226e] (1).
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132.
|
MARKSIM
by Greenlaw, Paul Stephen | Kniffin, Fred W. Material type: Book Description: 195.Publisher: Scranton, Pa. International Textbook Co. 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8018 G84m] (1).
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133.
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SIMULATED ECONOMIC MODELS
by Haldi, John | Wagner, Harvey M. Material type: Book Description: 172.Publisher: Homewood, Ill. R. D. Irwin 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.807 H129s] (1).
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134.
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MARKETING RESEARCH
by Boyd, Harper W | Westfall, Ralph. Edition: rev.Material type: Book Description: 791.Publisher: Homewood, Ill. R. D. Irwin 1964Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B692m2] (1).
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135.
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NEW RESEARCH IN MARKETING
by Preston, Lee E. Description: 132,Y.Publisher: Berkeley Institute Of Business And Economic Research University Of California c1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 R311n] (1).
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136.
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SURVEY OF MARKETING RESEARCH, 1968
by Twedt, Dik Warren. Description: 70.Publisher: Chicago 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Am35su] (1).
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137.
|
Creating and marketing new products and services
by Garcia, Rosanna . Description: xxv, 412p.Publisher: Boca Raton CRC Press 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 G165c] (1).
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138.
|
Business marketing [4th ed.]
: text and cases
by Havaldar, Krishna K. Edition: 4th ed. Description: xix, 608p.Publisher: Chennai McGraw-Hill 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H298b4] (1).
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139.
|
Data mining and market intelligence :
: implications for decision making /
by Akinkunmi, Mustapha [author.]. Material type: Book; Format:
available online
 ; Literary form:
not fiction
; Audience:
Specialized;
Description: 1 PDF (xxii, 159 pages) : illustrations.Publisher: [San Rafael, California] : Morgan & Claypool, 2018.Online access: Abstract with links to resource Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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140.
|
Marketing research [7th ed.]
: an applied orientation
by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxx, 968p.Publisher: Noida Pearson India Education 2016Availability: No items available Checked out (1).
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