Creating and marketing new products and services
By: Garcia, Rosanna.
Publisher: Boca Raton CRC Press 2014Description: xxv, 412p.ISBN: 9781482203608.Subject(s): Marketing research | New products | Product designDDC classification: 658.575 | G165c| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.575 G165c (Browse shelf) | Available | A182423 |
Total holds: 0
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