THE APPLICATION OF SOCIAL CLASS IN MARKET SEGMENTATION
By: Carman, James M.
Material type:
BookSeries: Iber Special Publications. Publisher: Berkeley Institute Of Business And Economic Research 1965Description: 70.Subject(s): Marketing Research | Social ClassesDDC classification: 301.44 | C211a
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 301.44 C211a (Browse shelf) | Book Request | Available | 78715 |
Total holds: 0
Bibliography : P. 65-70
At Head Of Title : Research Program In Marketing, Graduate School Of Business Administration, University Of California, Berkeley
Publications Of The Institute Of Business And Economic Research, University Of California
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