ADVERTISING AND THE MIND OF THE CONSUMER
By: Sutherland,Max,Sylvester,Alice K.
Material type:
BookPublisher: Kogan Page, London c2000Edition: 2nd.Description: xiii,326.ISBN: 0749429771.Subject(s): Advertising And Psychological Aspects | Consumer BehaviourDDC classification: 659.1019 | SU84A2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 659.1019 SU84A2 (Browse shelf) | Available | A133531 |
Total holds: 0
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