| 000 -LEADER |
|---|
| fixed length control field |
00540pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc2000 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749429771 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Item number |
SU84A2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutherland,Max,Sylvester,Alice K |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
ADVERTISING AND THE MIND OF THE CONSUMER |
| Statement of responsibility, etc. |
WHAT WORKS, WTHAT DOESN'T AND WHY |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
Kogan Page, London |
| Date of publication, distribution, etc. |
c2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii,326 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising And Psychological Aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer Behaviour |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A133531 C |
