Making marketing happen : how great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald
By: Smith, Brian D.
Material type:
BookPublisher: Amsterdam Elsevier 2005Description: xvi, 377p.ISBN: 9780750662484.Subject(s): MarketingDDC classification: 658.802 | Sm52m
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.802 Sm52m (Browse shelf) | Available | A163172 |
Total holds: 0
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