000 -LEADER |
fixed length control field |
00482pam a2200145a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2005 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750662484 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
Sm52m |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Smith, Brian D. |
245 ## - TITLE STATEMENT |
Title |
Making marketing happen |
Remainder of title |
how great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald |
Statement of responsibility, etc. |
Brain D. Smith |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Amsterdam |
Name of publisher, distributor, etc. |
Elsevier |
Date of publication, distribution, etc. |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 377p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
997 ## - |
-- |
A163172 C |