EXPERIMENTAL MARKETING
By: Schmitt,Bernd H.
Material type:
BookPublisher: Free Press, New York 1999Description: xviii,280.ISBN: 0684854236.Subject(s): Brand Name Products -- Marketing | Corporate ImageDDC classification: 658.8 | SCH56E
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 SCH56E (Browse shelf) | Available | A135765 |
Total holds: 0
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