658.8 / SCH56E
Schmitt,Bernd H.
EXPERIMENTAL MARKETING / HOW TO GET CUSTOMERS TO SENSE, FEEL, THINK,ACT, AND RELATE TO YOUR COMPANY AND BRANDS .- Free Press, New York, 1999 .- xviii,280 .
ISBN: 0684854236
Subject Headings:
Brand Name Products -- Marketing;
Corporate Image;
Copy Details:
Acc. No.: A135765, Full Call No.: 658.8 SCH56E, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Schmitt,Bernd H.
EXPERIMENTAL MARKETING / HOW TO GET CUSTOMERS TO SENSE, FEEL, THINK,ACT, AND RELATE TO YOUR COMPANY AND BRANDS .- Free Press, New York, 1999 .- xviii,280 .
ISBN: 0684854236
Subject Headings:
Brand Name Products -- Marketing;
Corporate Image;
Copy Details:
Acc. No.: A135765, Full Call No.: 658.8 SCH56E, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------