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EXPERIMENTAL MARKETING (Record no. 337818)

000 -LEADER
fixed length control field 00528pam a2200169a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684854236
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SCH56E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schmitt,Bernd H.
245 1# - TITLE STATEMENT
Title EXPERIMENTAL MARKETING
Statement of responsibility, etc. HOW TO GET CUSTOMERS TO SENSE, FEEL, THINK,ACT, AND RELATE TO YOUR COMPANY AND BRANDS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Free Press, New York
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xviii,280
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Name Products -- Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate Image
964 ## -
-- CIRC
997 ## -
-- A135765 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2007-08-12 2 6 658.8 SCH56E A135765 2019-09-04 2018-08-14 2016-04-08 Books

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