Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. STRATEGIC ADVERTISING MANAGEMENT

by Percy,Larry,Rossiter,John R | Elliott,Richard.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxi,288.Publisher: Oxford Univ. Pr., New York 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P412S] (1).

2. STRATEGIC ADVERTISING MANAGEMENT

by Percy,Larry | Elliott,Richard.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,335.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P412S2] (1).

3. Strategic integrated marketing communication : theory and practice

by Percy, Larry.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii, 308p.Publisher: Amsterdam Elsevier 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 P412s] (1).

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