Strategic integrated marketing communication : theory and practice
By: Percy, Larry.
Material type:
BookPublisher: Amsterdam Elsevier 2008Description: xiii, 308p.ISBN: 9780750679800.Subject(s): Communication In MarketingDDC classification: 658.802 | P412s
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.802 P412s (Browse shelf) | Available | A161795 |
Total holds: 0
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