STRATEGIC ADVERTISING MANAGEMENT
By: Percy,Larry,Rossiter,John R.
Contributor(s): Elliott,Richard.
Material type:
BookPublisher: Oxford Univ. Pr., New York 2001Description: xxi,288.ISBN: 0198782322.Subject(s): Advertising | ManagementDDC classification: 659.1 | P412S
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 659.1 P412S (Browse shelf) | Available | A137080 |
Total holds: 0
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