Private label strategy : how to meet the store brand challenge
By: Kumar, Nirmalya.
Contributor(s): Steenkamp, Jan-Benedict E.M.
Material type:
BookPublisher: Boston Harvard Business School Press 2007Description: xvii, 270p.ISBN: 9781422101674.Subject(s): Brand Name ProductsDDC classification: 658.827 | K96p
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.827 K96p (Browse shelf) | Book Request | Available | A167701 |
Total holds: 0
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