658.827 / K96p
Kumar, Nirmalya
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar and Jan-Benedict E.M. Steenkamp .- Boston: Harvard Business School Press, 2007 .- xvii, 270p .
ISBN: 9781422101674
Subject Headings:
Brand Name Products;
Author Added Entry:
Steenkamp, Jan-Benedict E.M.;
Copy Details:
Acc. No.: A167701, Full Call No.: 658.827 K96p, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Kumar, Nirmalya
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar and Jan-Benedict E.M. Steenkamp .- Boston: Harvard Business School Press, 2007 .- xvii, 270p .
ISBN: 9781422101674
Subject Headings:
Brand Name Products;
Author Added Entry:
Steenkamp, Jan-Benedict E.M.;
Copy Details:
Acc. No.: A167701, Full Call No.: 658.827 K96p, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------