000 -LEADER |
fixed length control field |
00581pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781422101674 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
IIT, Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
K96p |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kumar, Nirmalya |
245 0# - TITLE STATEMENT |
Title |
Private label strategy |
Remainder of title |
how to meet the store brand challenge |
Statement of responsibility, etc. |
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Harvard Business School Press |
Date of publication, distribution, etc. |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 270p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand Name Products |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Steenkamp, Jan-Benedict E.M. |
997 ## - |
-- |
A167701 C |