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601.
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MARKETING
by Bell, Martin L. Material type:  Book Description: xii,686.Publisher: Boston Houghton Mifflin c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B413m] (1).
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602.
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BASIC MARKETING
by Cundiff, Edward W | Still, Richard Ralph. Material type: Book Description: xiv,576.Publisher: Englewood Cliffs, N. J. Prentice- Hall c1964Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C914b] (1).
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603.
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MARKETING AND ECONOMIC DEVELOPMENT
by Miller, Clarence J. Material type: Book Description: xi,422.Publisher: Lincoln University Of Nebraska Press c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80963 M612m] (1).
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604.
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SALES ANALYSIS FROM THE MANAGEMENT STANDPOINT
by Cowan, Donald Ross Grant. Material type: Book Description: xi,210.Publisher: Ann Arbor, Mich. Wolverine Pub. 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C832s] (1).
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605.
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ALL GEMEINE MARKTTHEORIE
by Heuss, Ernst. Material type: Book Description: 275.Publisher: Tubingen Mohr c1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H486a] (1).
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606.
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INTEGRATED MARKETING
by James, Bertram George Samuel. Material type: Book Description: 415.Publisher: London Batsford c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J231i] (1).
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607.
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READINGS IN DANISH THEORY OF MARKETING
by Kjaer-Hansen, Max. Material type: Book Description: 324.Publisher: Kbenhavn E. Harcks 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K659r] (1).
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608.
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PROMOTIONAL STRATEGY
by Engel, James F | Warshaw, Martin R. Material type: Book Description: xiii,665.Publisher: Homewood, Ill. R. D. Irwin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 En32p] (1).
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609.
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SECRETS OF MARKETING SUCCESS
by Cheskin, Louis. Material type: Book Description: vi,278.Publisher: New York Trident Press c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C425s] (1).
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610.
|
Services marketing
: people, technology, strategy
by Lovelock, Christopher | Wirtz, Jochen. Edition: 7thMaterial type: Book Description: xxi, 683p.Publisher: New Delhi Pearson 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s7] (2).
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611.
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Marketing analytics
: an opportunity for India to lead
by Nasscom. Material type: Book Description: 61p.Publisher: New Delhi Nasscom 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80954 M341] (1).
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612.
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PRINCIPLES OF MARKETING
by Buskirk, Richard Hobart. Edition: rev.Material type: Book Description: 829.Publisher: N. Y. Holt, Rinehart And Winston 1966Availability: No items available Checked out (1).
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613.
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MARKETING MANAGEMENT
by Charvat, Frank J | Whitman, W. Tate. Material type: Book Description: 369.Publisher: N. Y. Simmon-Boardman 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C254m] (1).
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614.
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THEORY OF MARKETING IN UNDER DEVELOPED COUNTRIES
by Chaturvedi, J. N. Material type: Book Description: 135.Publisher: Allahabad Kitab Mahal 1959Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C392f] (1).
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615.
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QUANTITATIVE TECHNIQUES IN MARKETING ANALYSIS
by Frank, Ronald Edward | Massy, William F. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 556.Publisher: Homewood, Ill. Irwin 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 F851q] (1).
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616.
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MARKETING AND PUBLIC POLICY
by Grether, Ewald Theophilus. Material type: Book Description: 120.Publisher: Englewood Cliffs, N. J. Prentice-Hall c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G868m] (1).
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617.
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MARKETING AND THE COMPUTER
by Alderson, Wroe | Shapiro, Stanley J. Material type: Book Description: 443.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.018 AL23m] (1).
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618.
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HOW TO AVOID MISTAKES WHEN INTRODUCING NEW PRODUCTS
by Smith, Dilman M. K. Material type: Book Description: 131.Publisher: N. Y. Vantage Press 1964Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Sm54h] (1).
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619.
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THE APPLICATION OF SOCIAL CLASS IN MARKET SEGMENTATION
by Carman, James M. Material type: Book Description: 70.Publisher: Berkeley Institute Of Business And Economic Research 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 301.44 C211a] (1).
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620.
|
Strategy and market structure
: competition, oligopoly, and the theory of games.
by Shubik, Martin. Material type: Book Description: xviii, 387 p.Publisher: New York John Wiley 1960Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 Sh9s] (1).
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