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61.
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STRATEGIC BRAND COMMUNICATION CAMPAIGNS
by Schultz,Don E | Barnes,Beth E. Edition: 5thMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: xxi,378.Publisher: Ntc Business Books, Chicago 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.113 SCH82S5] (1).
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62.
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ADVERTISING PROMOTION
by Shimp,Terence A. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,650.Publisher: Thomson Learning, Inc., Australia 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 SH62A6] (1).
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63.
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ADVERTISING MANAGERS HANDBOOK
by Bly,Robert W. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,770.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 629.1 B629A2] (1).
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64.
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INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS
by Clow,Kenneth E | Baack,Donald. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxvii,538.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 C626I2] (1).
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65.
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CORPORATE COMMUNICATIONS
by Fernandez,Joseph. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 282.Publisher: Response Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659 F391C] (1).
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66.
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STRATEGIC ADVERTISING MANAGEMENT
by Percy,Larry | Elliott,Richard. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,335.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P412S2] (1).
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67.
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Creative judgement in advertisisng
by Manendra Mohan. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312c] (1).
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68.
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The sage handbook of political advertising
by Kaid, Lynda Lee | Holtz-Bacha, Christina Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi, 492p.Publisher: Thousand Oaks Sage Publications 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 324.73 Sa18] (1).
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69.
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Advertising by design
by Landa, Robin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii, 244p.Publisher: New Jersey John Woley & Sons 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 L23a] (1).
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70.
|
Sunk costs and market structure
: price competition, advertising, and the evolution of concentration
by Sutton, John. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 577p.Publisher: Cambridge The Mit Press 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.6 Su87s] (1).
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71.
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Digital signage broadcasting
: content management and distribution techniques
by Lundstrom, Lars-Ingemar. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 337p.Publisher: Amsterdam Elsevier 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1342 L972d] (1).
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72.
|
Typography 22
: the annual of the type directors club
by U.S. Type Directors Club | U.S. Type Directors Club. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 298p.Publisher: New York Hbi 2001Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 686.224 T98] (1).
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73.
|
Graphic design basics
by Arntson, Amy E. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi, 242p.Publisher: Australia Thomson 2007Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 686.22 Ar66g5] (1).
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74.
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Using qualitative research in advertising
: strategies, techniques and applications
by | Morrison, Margaret A. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv, 218p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1072 Us4q2] (1).
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75.
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Public communication campaigns
by | Rice, Ronald E., Ed | Atkin, Charles K. , Ed. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 376p.Publisher: Los Angeles Sage 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659 P96c4] (1).
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76.
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Undressing the ad
: reading culture in advertising
by | Frith, Katherine Toland, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi, 250p.Publisher: New York Peter Lang 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1042 Un27] (1).
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77.
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Advertising
: a critical approaches
by Wharton, Chris | Hardy, Jonathan, Cont. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii, 228p.Publisher: London Routledge 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 W555a] (1).
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78.
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Adkatha
: the story of Indian advertising
by Halve, Anand | Sarkar, Anita. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 333p.Publisher: Goa Centrum 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.10420954 H169a] (1).
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79.
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HONESTY AND COMPETITION
by Alexander, George J. Edition: 1stMaterial type: Book Description: xv,315.Publisher: Syracuse, N. Y. Syracuse University Press c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 340 AL26h] (1).
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80.
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NEWSPAPER PRESS DIRECTORY Material type: Book Description: 982p.Publisher: London C. Mitchell 1846Availability: No items available Withdrawn (1).
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