INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS
By: Clow,Kenneth E.
Contributor(s): Baack,Donald.
Material type: BookPublisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Edition: 2nd.Description: xxvii,538.ISBN: 8120324501.Subject(s): Communication In Marketing | AdvertisingDDC classification: 659.1 | C626I2Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 659.1 C626I2 (Browse shelf) | Available | A147188 |
Total holds: 0
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