|
|
461.
|
BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
|
|
|
462.
|
RELATIONSHIP MARKETING
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,459.Publisher: Springer-Verlag, Berlin 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 R279] (1).
|
|
|
463.
|
SOCIAL MARKETING IN THE 21ST CENTURY
by Andreasen,Alan R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,264.Publisher: Sage Publications, Thousand Oaks 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 361.00688 AN23S] (1).
|
|
|
464.
|
BUSINESS CONTRACTS IN INTERNATIONAL MARKETS
by Linden,Bruno | Roos,Gertrud. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 313.Publisher: Studentlitteratur, Sweden 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 346.0220601 L642B] (1).
|
|
|
465.
|
MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET
by Eastman,Susan Tyler,Ferguson,Douglas A | Klein,Robert A. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,335.Publisher: Elsevier,Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 384.550688 M468E5] (1).
|
|
|
466.
|
SERVICES MARKETING MANAGEMENT
by Kasper,Hans,Helsdingen, Piet Van | Gabbott,Mark. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,554.Publisher: John Wiley And Sons Ltd.,Chichester 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K153S2] (1).
|
|
|
467.
|
SERVICES MARKETING
by Baron,Steve | Harris,Kim. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv,291.Publisher: Palgrave, Hampshire 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B268S2] (1).
|
|
|
468.
|
INTERNATIONAL MARKETING STRATEGY
by Doole,Isobel,Lowe,Robin. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,572.Publisher: Thomson Learning,London 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4 D72I2] (1).
|
|
|
469.
|
Services marketing
: people, technology, strategy
by Lovelock, Christopher | Wirtz, Jochen. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,594p.Publisher: Delhi Pearson Education 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1). Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1).
|
|
|
470.
|
THE HANDBOOK OF MARKETING RESEARCH
by Grover,Rajiv | Vriens,Marco. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,705.Publisher: Sage Publications, Thousand Oaks 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 H192G] (1).
|
|
|
471.
|
MARKETING ENGINEERING
by Lilien,Gary L | Rangaswamy,Arvind. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv,518.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8020285 L628M2] (1).
|
|
|
472.
|
MARKETING RESEARCH AND CONSUMER BEHAVIOUR
by Sumathi,S | Saravanavel,P. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,761.Publisher: Vikas Publishing House Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SU61M] (1).
|
|
|
473.
|
Marketing scales handbook
: a compilation of multi-item measures [v.3]
by Bruner, Gordon C | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).
|
|
|
474.
|
Marketing scales handbook
: a compilation of multi item measures [v.2]
by Bruner, Gordon C | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.2] (1).
|
|
|
475.
|
Marketing scales handbook
: a compilation of multi item measures [v.3]
by Bruner, Gordon C | James, Karen E | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 1651p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).
|
|
|
476.
|
MARKETING THAT WORKS
by Lodish,Leonard M.,Morgan,Howard L | Archambeau,Shellye. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,318.Publisher: Wharton School Publishing, Usa 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L821M] (1).
|
|
|
477.
|
GLOBAL BRAND STRATEGY
by Van Gelder,Sicco. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,260.Publisher: Kogan Page, London 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 V26G] (1).
|
|
|
478.
|
Environmental requirements and market access
by Nagesh Kumar (Ed.) | Chaturvedi, Sachin (Ed.). Material type: Book; Format:
print
; Literary form:
not fiction
Description: 264p.Publisher: New Delhi Academic Foundation 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 En89] (1).
|
|
|
479.
|
Designing brand identity
by Wheeler, Alina. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: vii, 280p.Publisher: New Jersey John Wiley & Sons 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 W561d2] (1).
|
|
|
480.
|
Note on industrial marketing environment
by Rakesh Khurana | Jayshree Parrakh. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.804 K529n] (1).
|
