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421.
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KNOWLEDGE-BASED MARKETING
by Chaston,Ian. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xi,274.Publisher: Response Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C389K] (1).
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422.
|
KNOWLEDGE-BASED MARKETING
by Chaston,Ian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,274.Publisher: Response Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C389K] (1).
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423.
|
HOSPITALITY MARKETING
by Bowie,David | Buttle,Francis. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,350.Publisher: Elsevier, Amsterdam 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 647.950688 B679H] (1).
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424.
|
FINANCIAL SERVICES MARKETING
by Arthur Meidan,Barbara Lewis,Luiz Moutinho | Moutinho,Luiz. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,375.Publisher: Dryden Press, London 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 332.10688 F49] (1).
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425.
|
GETTING IT PUBLISHED
by Germano,William. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,197.Publisher: University Of Chicago, Chicago 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 070.52 G317G] (1).
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426.
|
MARKET SEGMENTATION
by Mcdonald,Malcolm | Dunbar,Ian. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxiii,376.Publisher: Palgrave, Hampshire 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M145M2] (1).
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427.
|
RETAIL THERAPY
by Jones,Rob | Murphy,Dan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,200.Publisher: Palgrave, Hampshire 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.87 J724R] (1).
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428.
|
PRODUCT MANAGER'S HANDBOOK
by Gorchels,Linda. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: ix,290.Publisher: Ntc Business Books, Chicago 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G65P] (1).
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429.
|
AUDITING MARKETS, PRODUCTS, AND MARKETING PLANS
by Parmerlee,David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,193.Publisher: Ntc Business Books, Chicago 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 P241A] (1).
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430.
|
MARKETING RESEARCH
by Burns,Alvin C | Bush,Ronald F. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,637.Publisher: Prentice Hall, New Jersey 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B937M] (1).
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431.
|
MARKET DRIVEN STRATEGY
by Day,George S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,405.Publisher: Free Press, New York 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 D33M] (1).
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432.
|
BUSINESS MARKETING MANAGEMENT
by Hutt,Michael D | Speh,Thomas W. Edition: 8th.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,714.Publisher: Thomson Learning, Inc., Australia 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B] (1).
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433.
|
CONSUMER BEHAVIOR
by Raju,M S,Xardel,Dominique. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,351.Publisher: Vikas Publishing House Pvt. Ltd.,New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 R137C] (1).
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434.
|
INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS
by Clow,Kenneth E | Baack,Donald. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxvii,538.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 C626I2] (1).
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435.
|
EDISTRIBUTION
by Lawrence,F. Barry,Jennings,Daniel F | Reynolds,Brian E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,248.Publisher: Thomson Learning, Inc., Australia 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.78802854678 L435e] (1).
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436.
|
Power system operations and electricity markets
by Denny, Fred I | Dismukes,David E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 134p.Publisher: Boca Raton Crc Press, 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 333.79320973 D428p] (1).
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437.
|
ESSENTIALS OF SERVICES MARKETING
by Hoffman,K. Douglas | Bateson,John E.G. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,569.Publisher: Thomson, Singapore 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H675E2] (1).
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438.
|
EVENT MARKETING AND MANAGEMENT
by Gaur,Sanjaya Singh | Saggere,Sanjay V. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,243.Publisher: Vikas Publishing House Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.456 G237E] (1).
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439.
|
MARKETING MANAGEMENT
by Jayachandran,S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,505.Publisher: Excel Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J334M] (1).
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440.
|
MARKETING
by Pride,William M | Ferrell,O. C. Edition: 12thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxxi,750.Publisher: Biztantra, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P933M12] (1).
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