MARKET SEGMENTATION
By: Mcdonald,Malcolm.
Contributor(s): Dunbar,Ian.
Material type:
BookPublisher: Palgrave, Hampshire 1998Edition: 2nd.Description: xxiii,376.ISBN: 033373369X.Subject(s): Marketing Research | Market SegmentationDDC classification: 658.83 | M145M2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 M145M2 (Browse shelf) | Available | A137595 |
Total holds: 0
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