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381.
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Designing and managing the supply chain
by Simchi-Levi,David | Kaminsky,Phillip. Edition: 2ndMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: xxvi,354.Publisher: Mcgraw-Hill, Boston 2003Availability: No items available Checked out (1).
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382.
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BEYOND MOBILE
by Lindgren,Mats,Jedbratt,Jorgen | Svensson,Erika. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,262.Publisher: Palgrave, Hampshire 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 384.535 L645B] (1).
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383.
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MARKETING MADE EASY FOR THE SMALL ACCOUNTING FIRM
by Rosen,Jo Ann. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,244.Publisher: John Wiley, New York 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 657.0688 R722M] (1).
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384.
|
EMARKETING EXCELLENCE
by Smith,P R | Chaffey,Dave. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,340.Publisher: Butterworth-Heinemann, Oxford 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 SM63E] (1).
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385.
|
ADVERTISING PROMOTION
by Shimp,Terence A. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,650.Publisher: Thomson Learning, Inc., Australia 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 SH62A6] (1).
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386.
|
QUANTITATIVE MODELS IN MARKETING RESEARCH
by Franses,Philip Hans | Papp,Richard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,206.Publisher: Cambridge Univ. Press, Cambridge 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83015118 F857Q] (1).
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387.
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PRINCIPLES OF MARKETING
by Kotler, Philip | Armstrong, Gaey. Edition: 8thMaterial type: Book Description: xviii, 118p.Publisher: New Jersey Prentice Hall c1996Availability: No items available Checked out (1).
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388.
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CONVERGENCE MARKETING
by Wind,Yoram (Jerry) | Mahajan,Vijay. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxviii,336.Publisher: Prentice Hall, New Jersey 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 W722C] (1).
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389.
|
CASE STUDIES IN MARKETING
by Srinivasan,R. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,270.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80954 SR34C2] (1).
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390.
|
STRATEGIC MARKETING FOR NONPROFIT ORGANIZATION
by Andreasen,Alan R | Kotler,Philip. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: vii,536.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4012 AN25S6] (1).
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391.
|
FOUNDATIONS OF MARKETING THEORY
by Hunt,Shelby D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,323.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8001 H919F] (1).
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392.
|
Dictionary of marketing
by Koschnick, Wolfgang J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vii, 647p.Publisher: Gower, Aldershot 1995Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 380.03 K846d] (1).
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393.
|
MARKETS AND MARKETING
by Plattner,Stuart. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xx,418.Publisher: University Press Of America, Lanham, Md. 1985Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 306.3 M341] (1).
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394.
|
BUSINESS-TO-BUSINESS MARKETING
by Brennan,Ross,Canning,Louise | Mcdowell,Raymond. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,359.Publisher: Sage Publications, Los Angeles 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 B75B] (1).
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395.
|
MARKETING RESEARCH
by Lehmann,Donald R.,Gupta,Sunil | Steckel,Joel H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xx,780.Publisher: Addison Wesley, Menlo Park, Ca. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L528M] (1).
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396.
|
HANDBOOK OF RELATIONSHIP MARKETING
by Sheth,Jagdish N | Parvatiyar,Atul. Material type: Book Description: 660.Publisher: Response Books, New Delhi c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 SH59H] (1).
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397.
|
ANALYSIS FOR STRATEGIC MARKETING
by Rao, Vithala R | Steckel, Joel H. Material type: Book Description: xiii, 514p.Publisher: Singapore Addison Wesley Longman c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 R18a] (1).
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398.
|
ESSENTIALS OF MARKETING
: A GLOBAL -- MANAGERIAL APPROACH
by Perreault, William D | Mccarthy, E. Jerome. Edition: 8thMaterial type: Book Description: xxvii, 628p.Publisher: Boston Irwin/Mcgraw-Hill c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P426e8] (1).
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399.
|
MANAGING CUSTOMER RELATIONSHIPS ON THE INTERNET
by Lindstrand,Angelika,Johanson,Jan | Sharma,Dharma Deo. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,307.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 M311] (1).
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400.
|
MARKETING RESEARCH
by Lilien,Gary L.,Rangaswamy,Arvind. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: vii,39.Publisher: Prentice Hall, New Jersey 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L628M2] (1).
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